The New York Times reports today that Warner will cut its carbon emissions by 31 percent with new DVD cases containing less plastic:
Warner Home Video, by far the world’s largest distributor of television and movies on DVDs, has started releasing all of its new and library titles in cases that have 20 percent less plastic, a spokeswoman said. In some instances, the cases feature a thin layer of plastic; others have cutouts in the walls.
Lightening the load on the environment was the primary motivator, says Warner, which said the effort will reduce its home entertainment division’s carbon emissions by 31 percent.
But flimsier is also less expensive, and at a time when DVD sales are down sharply — 20 to 30 percent for some categories — every little cost saving helps. The changes save money on raw materials and shipping, although Warner would not estimate how much.
Now that makes both the business and enviro sides in me happy. And I love this great quote from the company’s green guru:
The initiative is “beneficial to the company’s bottom line,” said Shelley Billik, Warner’s vice president for environmental initiatives. But such moves are also “important in the preservation of natural resources” and “important to our employees,” she said.
Tags: efficiency, green business
